Maximizing Sales with EDEN: Accuracy, Efficiency, and Consumer Incentives

This year, we've converted 68% of those calls into actual sales, which is one of our highest conversion rates on any of our lead sources.

I understand why a lot of contractors don't want to put prices on their website. We used to be that contractor five to ten years ago. You're often worried about your competition seeing your pricing or scaring away homeowners before you even get a chance to talk to them.

However, I've evolved and now think that approach is a bit outdated.

Introducing online quotes right off the bat worked well for us.

While we weren't new to online quotes, our conversion rate on our last online quoting system wasn't very good, so we really put a lot of time and effort into improving it.

The biggest difference with EDEN, compared to other systems on the market, is its accuracy.

I haven't seen anything out there that goes into as much depth to ensure customers receive the right price and are shown the rebates they qualify for. Additionally, it does all of this in a very elegant way on your website.

EDEN stands out in terms of accuracy and professionalism.

If the system says a customer needs a 3-ton unit, it's typically right around that. It's also very precise with showing different rebates, depending on the customer's location and utility company.

This provides the consumer with additional incentives.

For instance, they might not have known about a rebate, which could motivate homeowners to upgrade from entry-level equipment to mid or premium products.