Our Story

“Is there a way for all of us to live more sustainably and more comfortably?”

The EDEN team’s journey started with this simple thought.

As we started to explore, we quickly found that the oil, propane, and gas furnaces in our homes were the biggest contributors to our carbon emissions. By replacing them with clean electric heat pumps, we could reduce our carbon emissions by as much as switching from a gasoline car to an electric vehicle.

We also discovered the benefits of upgrading to a heat pump - better comfort, healthier air, and lower energy costs. It really is better!

We're tying together our years of experience in the fields of real estate tech, private equity, and renewable energy, as well as a passion for sustainability, to craft an experience that everyone will love.

By working closely with like-minded local HVAC estimators and installer technicians, and carefully listening to the voices of 100+ homeowners, we developed and tested out our proprietary software and database that enables simplifying the entire process from both contractors' and homeowners' perspectives. Today, we are continuously improving our online tools and customer experience with the power of machine learning and generative artificial intelligence, together with a variety of proprietary data sources.

We believe in making it easy for everyone to make the right choice.

Our mission at EDEN is to make homes across America more sustainable by making the most comfortable and sustainable option the easiest choice for every homeowner.

Meet the Team

  • Ben

    Ben Phillips

    Co-Founder/CEO

    Ben led the New Business Engineering team at Redfin, where he built software to tie together all aspects of the real estate experience and help make buying a home smooth and seamless.

    He has extensive software and product development experience at several startups as well as deep background in property data and analytics.

  • Yuri

    Yuri Hamamura

    Co-Founder/COO

    Yuri led buyout investments at Integral Corp., a Tokyo-based private equity firm. She helped grow various companies from consumer products, marketing and manufacturing.

    She served as a corporate audit board member at a multinational vending machine and refrigerator showcase manufacturer.

  • Josh

    Josh Koplin

    Co-Founder/CRO

    Josh led project and corporate finance initiatives at Renova, growing the company from a private startup to Japan's leading publicly listed renewable energy developer. He has closed over $2.5bn of project financing for a number of utility-scale renewable energy projects.

    He has strong expertise in coordinating complex construction and finance sectors to build new projects.

  • Shy

    Shy Aberman

    Head of Engineering

    Shy most recently shepherded strategic software features, engineering and team practices, system architecture, and security awareness at Ripl, a social media marketing tool for small businesses.

    He has substantial software and product development experience from working at startups in multiple industries. He has a deep focus on group and interpersonal dynamics and is on a mission to help teams be self-organized, highly collaborative, and humanistic.

  • Christine

    Christine French

    Head of Operations

    Christine led the Customer Success team at Ripl, helping to shape the product based on customer insights and implement operational processes across departments.

    With recent experience at T-Mobile as a Product Manager and Operations for a small financial wealth management firm, she has a mixture of deep expertise including technical recruiting, network hardware sales, and more.

  • Alex French

    Alex French

    Sales Manager

    Alex is a seasoned Sales Manager, bringing over 17 years of extensive experience in the sales industry. Prior to joining EDEN, Alex served as a Senior Sales Executive at a private equity fund specializing in the real estate and new construction sector.

    Throughout his career, Alex has demonstrated a remarkable ability to build rapport and connect with individuals from all walks of life.
    Known for his consultative sales approach, Alex is a down-to-earth and approachable professional who prides himself on being a true people person. His exceptional communication skills and genuine interest in his clients' needs have earned him a reputation as a reliable closer who consistently delivers results.

  • Brendan Hughson

    Brendan Hughson

    Advisor

    Before Brendan’s time in the M&A field specializing in home service businesses, he spent several years in the digital marketing field as a Vice President of Sales specializing in plumbing, HVAC, and electrical companies. He has worked with home service businesses of all sizes, educating, and consulting them on best practices to grow revenue and scale their businesses online. During his time as the Vice President of Sales at companies like Scorpion and High Level Marketing, he created go-to-market strategies for both agencies, leading initiatives on identifying partnerships to grow revenue and training his teams on best practices and industry knowledge. Brendan has a passion for helping businesses within this industry succeed. Growing up, he learned the plumbing trade from his father, and helped him run the family business from a young age.

  • April

    April Allderdice

    Advisor

    April co-founded and is CEO of MicroEnergy Credits, a company that empowers women microentrepreneurs to transition to clean energy using sustainable microfinance augmented by climate finance.

    By creating a seamless process to switch to clean energy, the company has reached over 27mn people with clean energy in Asia and Africa.

  • George

    George Dy

    Advisor

    George is an entrepreneur whose unconventional background in both software consulting and prefab building manufacturing lends an invaluable perspective on how to design and create products that are accessible and meaningful to the end user, whether that’s a user behind a screen or a homeowner.

EDEN is a proud member of the Air Conditioning Contractors of America Association, Inc., Heating, Air-conditioning & Refrigeration Distributors International (HARDI), and the Institute of Heating and Air Conditioning Industries, Inc. (IHACI).

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